REDCARD x PURIST SF event recap.

Share this post TFUPM Posted September 24, 2014

Thank you to all of the talented artist that contributed to this show, we could not have been more pleased to showcase such amazing work for this event. Special thank you to everyone who took the time to come out and support all the the artists involved, your support inspires to keep creating the live events.


PURIST X REDCARD from Kevork Demirjian on Vimeo.


For photos from the event, please visit Mark Chua's blog for complete coverage.




PURIST SUMMER Featuring DELUXE, Bedwin & The Heartbreakers, Red Card Denim, and VANQUISH X FRAGMENTDESIGN.


Modeled by Paulina Yos &  David Ho

Photography: Visuals By Mark



Purist SS14-- Return To Basics

Share this post TFUPM Posted June 10, 2014 in purist, san francisco






Jam Home Made available now

Share this post TFUPM Posted June 03, 2014 in purist, Shop Look

Purist is proud to introduce JAM HOME MADE into the shop. We are the first stockist to carry them in the states, and second in the world to get an account with the exclusive Japanese brand. We linked up with our friend TJ over some cold brew to show off some of their beautifully crafted jewelry and accessories. He’s also seen wearing Thom Browne and one of our favorite shirts by Deluxe



Share this post TFUPM Posted May 28, 2014 in denimby, purist, Shop Look, vanquish







BlackRainbow Basketball Issue

Share this post TFUPM Posted May 25, 2014

The BKRW Sport Magazine follows up volumes 1 & 2 of it's publication with it's third release, just in time for the finals. Published by BlackRainbow Co-Founders Jay Smith & Greg Hervieux, the first two highlighted Futbol & Running, while the latest focuses on Basketball, shot by Hughes Lawson-Body and covered by Lindsey Wixson in collaboration with Chanel. The issue features artwork from JR, Trashhand and San Francisco's very own Slvstr©. Swing by the shop to view the rest of this amazing magazine.



retaW Fragrance Liquids Restocked

Share this post TFUPM Posted May 25, 2014 in retaW

One of the most popular brands in the store is back. retaW fragrance liquids for fabric, vehicle, and sneaker have all been restocked.



Share this post TFUPM Posted March 20, 2014



     Since the announcement of JAM HOME MADE in 1998, the Japanese accessory and jewelry brand has received a lot of attention for their unique and simple products that range from rings, wallets, necklaces, and popular safety pins. Throughout their success they have worked with top brands such as Disney, NEXUSVII, Stussy and Clot. The brands concept is to construct products that seamlessly flow with designs that feel natural. This can be noted in each piece, and should be a staple in every wardrobe.


The SAFETYPIN MONEY CLIP is a fun motif of the brands iconic safety pin. It’s crafted with brass, and measures vertically at 2.5 x 6cm x thickness of .9cm. This piece is very unique and practical.

Another beautiful piece is the HALF SKULL x HALF FEATHER RING. Featuring a smoke mirror finish, coming in different ring sizes and is about 24mm in height. This is a refreshing twist on their skull rings, crafted together to create a new look. This can be easily paired with an oxford or flannel shirt for a casual fit.


The MINERVA BOX MEDIUM WALLET is a very interesting piece, as it ages it gains more luster and shine. Another feature this wallet has is the ability to customize adding studs, skulls, and other accessorizes in different finishes. Measurements are 9 x 12cm x thickness 3 cm.


Finally Stateside. Denim By Vanquish X Fragment

Share this post TFUPM Posted April 18, 2014

PURIST presents the Spring/Summer 2014 collection from DENIM BY VANQUISH & FRAGMENT. Dominated by blue, the seventh DENIM collaboration between VANQUISH and Fujiwara’s fragmentdesign includes the usual denim staples alongside everything frombutton-downs and graphic tees to chinos and accessories. Key details for the new drop include technical applications like an adjustable hem on the striped button-down and zippered pockets on the chinos, heavily distressed denim, and collaborative branding throughout.

Details of Vanquish X Fragment's 1-Year Washed Indigo jeans.

Vanquish x Fragment 3-Year Washed Indigo jeans.

Vanquish X Fragment 5-Year Washed Indigo shots.

Boarder Coach Shirt

Tapered Chinos in Navy and Beige..

Detail shot on the Denim Border Crew Tee in navy..

2 Pack Crew Neck Tees in navy and white..

Every Vanquish X Fragment Design order will come with a free logo sticker!


ShopLooks with Andy Mineo

We got the opportunity to spend some time with recording artist Andy Mineo, who currently enjoyed some time at the #1 spot on iTunes. Andy's been a big fan of the shop since we first meet with him over a year ago while on tour so it was a real treat to shot him in some goodies from our fall lineup that mesh well with his style and need for functionality on stage. Photos by Squint.



Items featured:

Bedwin OG Melton P-Coat

Mark McNairy Tiger Camo Hooded Windbreaker

NexusVII Windstopper Mil-Hooded Jacket

Red Card Akira Fresh Used Denim

Red Card Akira Rain Denim

Mark McNairy Contrast Longsleeve Oxford

Mark McNairy Longsleeve Button Down